I’ve probably mentioned Joe Konrath and his blog A Newbie’s Guide to Publishing before. I wish I could claim to be in some way a friend to this dude, but I’m just a distant admirer. Seriously, the information Joe provides is incredibly helpful. If he’s not on your radar, click the link above and I’m willing to bet you’ll be an admirer, too.
His most recent post is Your Second Storefront. Please, you must go there, because I really want to have a dialogue about these ideas! He’s talking about how to make your ebook a better marketing tool, as people shift to browsing through the ebooks they’ve already purchased.
I’m already in this situation personally. The list of indie fantasy books I want to read is growing exponentially, and when I’m really interested, I buy. So I have a bunch of books on my iPad that I haven’t gotten to, and I have to admit that some may never make the top of my to-read list.
So, one of Joe’s solutions is to place the description that appears on the product page at the very beginning of the ebook, so when buyers go back through their books and decide what they’ll read next, your description is easy to find. Also, he suggests adding excerpts from other books — your books as well as other authors’ excerpts when you feel your readers would be interested. These are great ideas, and Joe states them better than I have, so please go read his blog. And then let me know what you think.